If you think networking is just for guys in stuffy suits at corporate luncheons, think again. In the firearms industry, networking is where business meets badassery. It’s where you meet the people who can give you opportunities, collaborations, and connections that you didn’t even know you needed. It’s also where your name starts getting tossed around like a hot brass casing—except, instead of landing in someone’s face, you’re landing on their radar.
As a firearms instructor, your success isn’t just about knowing your stuff (although, obviously, you’d better know your stuff). It’s about being known for knowing your stuff. And that doesn’t happen sitting at home waiting for your inbox to magically fill up with new students. It happens out there—on the range, at industry events, and anywhere you can shake hands with the people who matter.
Yes, you’ll have to step outside your comfort zone. Yes, you might feel like an outsider at first, especially if you’re the only woman in the room. But here’s the truth: every handshake, every conversation, and every exchange of business cards is one step closer to building a network that works for you.
So where do you start? How do you network without coming off as a try-hard, and what kind of relationships actually matter in this space? Don’t worry, we’re about to cover all of that without the awkward small talk or phony smiles. Let’s get to work.
The firearms industry is a relationships business.
Your skills as an instructor might be top-notch, but if no one knows you exist, it’s going to be tough to keep your class schedule full. Networking isn’t about handing out a few business cards and calling it a day. It’s about building relationships that matter—with other instructors, gun ranges, shooting clubs, gear companies, and even local businesses. The right connections can open doors you didn’t even know existed: collaboration opportunities, referrals, access to private ranges, and a steady flow of new students who trust you before they even meet you.
Tip 1: Attend Industry Events (Even If They Intimidate You)
There’s no substitute for face-to-face interaction, especially in the firearms industry. Whether it’s major national events like SHOT Show and the NRA Expo, or local shooting competitions and gun shows, these are golden opportunities to meet people who can help grow your business. Don’t just linger in the background—introduce yourself, ask questions, and connect with others who share your passion.
Pro Tip: Make it a goal to meet at least three new people at every event you attend. Be organized for your follow up. The very next day, send a quick email or message: “It was great meeting you at [Event Name]! I’d love to stay connected.” Building these relationships over time can lead to surprising opportunities.
Tip 2: Collaborate with Other Instructors
It’s tempting to see other firearms instructors as competition, but that’s a rookie mistake. Experienced instructors know that collaboration is key to growth. Team up with other women in the industry to co-host courses, share resources, or create special training programs. Not only does this broaden your reach, but it also shows potential students that you’re part of a trusted network of professionals.
Think About This: What strengths do you have that complement another instructor’s skills? Maybe you specialize in home defense, and she’s a pro at situational awareness. Combining forces can make both of you stand out.
Tip 3: Build Relationships with Gun Ranges and Shooting Clubs
Ranges aren’t just facilities they’re gateways to your future clients. Developing strong relationships with local range owners and managers can lead to opportunities like hosting classes on-site, gaining referrals, or even discounted range time for your students. Don’t be afraid to ask, “What can I do to bring more business to your range?” Partnerships like this are a win-win for everyone involved.
Quick Win: Join local shooting clubs and leagues. Not only do these connections help build trust and credibility, but they also allow you to meet serious shooters who value good instruction.
Tip 4: Leverage Social Media to Expand Your Network
You don’t need a massive following to make social media work for you. Social media is changing and having followers is less important than posting relevant content that gets shared and re-shared. Platforms like Instagram, Facebook, and LinkedIn are also excellent for connecting with fellow instructors, ranges, and potential students. Share your expertise through quick videos, training tips, or behind-the-scenes photos of your classes. Respond to comments, engage with other trainers, and give special post similar content to prior posts you’ve made that got a lot of attention.
Pro Tip: Follow hashtags like #WGOAA #WomenGunOwnersAssoc #FirearmsTraining, or #FemaleInstructors to discover other professionals in the industry and join the conversation.
Tip 5: Offer Value Before You Ask for Anything
Networking works best when it’s not self-serving. Instead of immediately asking for help or business, focus on what you can offer to others. Can you give a fellow instructor a shoutout on social media? Can you share a range’s upcoming event with your students? Small gestures of support go a long way in building trust and showing that you’re someone worth working with.
Remember This: The firearms industry is tight-knit. When you provide value, people remember—and they’re far more likely to send opportunities your way.
Closing:
Networking isn’t about luck or magic it’s about showing up, building relationships, and being someone others trust. The firearms industry thrives on connection, and as a female instructor, you have a unique opportunity to bring your skills, personality, and expertise to the forefront. Attend events, collaborate with others, and position yourself as a trusted professional who knows her stuff.
When you build the right network, opportunities don’t just knock they practically kick the door down.
